![]() ![]() Most banks utilize a two-step of authentication (2FA) method relying on the use of SMS to confirm transactions. Improving the authenticity of the SMS bank systems. ![]() With the brand or campaign name as the sender name, every customer knows immediately who the SMS is from and information it might contain, and can make an instant decision on whether to open it there and then or wait until later. Specifying the brand or the name of a campaign. The benefits of using a unique sender name in an SMS campaign Using alpha tags in SMS campaigns means that the recipient cannot reply to your messages, making it a one-way channel of communication. The identifier cannot be the name of a person, but you can use both uppercase and lowercase letters. It also cannot contain accented characters, certain special characters (like * $ ? ! % |) or letters from the Greek alphabet. It cannot contain blank spaces, or the digit 0. You have to be certain of the options offered by each operator, which could also differ according to the country. Some services only allow 6 characters for transactional messages, but international SMS can have an alphanumeric identifier of maximum 11. ![]() Limitations to keep in mind when choosing your alphanumeric sender name for an SMS campaign However, being able to personalize the sender name means that SMSquickly overtakes email as a marketing tool. It is this lack in knowledge which means that email marketing is known for being a more flexible marketing and communications tool. Assigning an alphanumeric sender name adds value to the message, since it allows the customer to immediately see who sent the SMS and get an idea of what type of message it is, and what information it contains.īeing able to send an SMS with a sender name made up of a letter instead of numbers, is a little-known tool in SMS marketing. How to personalize the ‘sender’ name of an SMS campaign?Īlpha tags, limited to 11 characters, can incorporate digits, letters and some special characters into the unique sender name and allow recipients to easily identify who sent the SMS. These so-called alpha tags are the simplest way for businesses sending commercial SMS messages to communicate with recipients. But the name of the sender only appears if the recipient has their phone number saved in their address book.Īn SMS sent from a business could include an alphanumeric tag as its identification, which allows customers to see the name of the brand, company or department which is sending the text message. One of the benefits of SMS is that you can see immediately who sent a text message before opening it. An SMS marketing platform allows companies to configure the ‘sender’ name, and can be done in just a few steps. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |